January is upon us and another 12-month span is in the books. Like tales of Genghis Kahn’s epic Eurasian conquests or new episodes of I Love Lucy, 2014 is history and what a year it was.
Automotive sales in the U.S. rose by a healthy six percent last year compared to 2013. Total deliveries topped 16.5 million, which is impressive, especially when you consider that in 2009 they sold just 10.4 million units, a 27-year low. If you’re curious, December sales increased by 11 percent, exceeding 1.5 million. Good times.
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For the year, Fiat Chrysler Automobiles did extremely well with sales growing by 17 percent. General Motors’ performance was strong, growing by 5 points while Ford’s overall deliveries dropped by 1 percent in spite of its Lincoln division’s strong showing. The Hyundai Group’s sales grew by 4 percent; Honda deliveries increased by one percent; and Toyota swelled six percent.
That’s all well and good; the industry is back to health after years of economic recession. But which individual brands did best and which ones took a tumble? Let’s explore.
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